Work we are proud of

Our credo is: see it to believe it. So here are a few cases we are proud of.


En route to a new way of paying for public transport

  • Design Thinking

  • Experiment design

  • Living lab

  • Customer journeys


Game experiment with BNNVARA

  • Concept Accelerator

  • Serious prototyping

  • Survey

  • In-depth interviews


How we improved user experience at the security area and baggage claim

  • Concept Accelerator

  • Live interviews

  • Living lab

  • Live A/B testing

Lekker Bezig

We use the Business Impact Model to scale up validatedly.

  • In-depth interviews

  • Business impact model

  • Experiment design

  • Customer journeys


Crowd control using promotional activities

  • Living lab

  • Qualitative customer interviews

  • Service Design

  • Serious prototyping

Spaarne Labs

Creating a greater impact of hospital innovation projects, thanks to a single workshop

  • User value cards

  • Business impact model

  • Innovation quickscan

  • Interactive workshops


How we developed a loan car insurance for OHRA

  • Price validation

  • Feature tests

  • Conversion optimization

  • Behavioral data analysis

Acco Learn for Business

How we helped start-up ALfB achieve sustainable growth with our Business Model Sprint

  • Business model canvas

  • SWAT and market analysis

  • In-depth interviews

  • Business scenario building


In 5 weeks from business validation to sales pitch: this is how we market Coolgradient

  • Business design exploration

  • Deep-dive workshop

  • Co-creation

  • Lean business canvas


Value-driven thinking and doing with the innovation assessment

  • Survey

  • In-depth interviews

  • Innovation agenda workshop

  • Innovation Assessment

Duchenne Parent Project

How we helped a charity with better engagement

  • Qualitative research

  • Data analysis

  • Developing personas

  • Ideation session

Time for innovation?

Sander Goudswaard

Partner MakerLab

+31 6 41 36 81 66



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