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If you spend the whole day experimenting, you occasionally discover something new. And of course, we're happy to share that with you.
In this blog, Evelien discusses the pros and cons of a small or large innovation budget: is bigger always better?
Lead Innovation Design
Internal or external innovation focus, how do you decide what's best for your goals? Evelien tells us more in this second part in the series on innovation dilemmas.
This year, our experiment designers are once again coaching the teams from good idea to prototype at Hacking Health. Marketeer Serra is a participant during this anniversary edition and is experiencing firsthand how a hackathon unfolds.
A strong innovation strategy helps you find the right path to successful new products or services. But in doing so, you sometimes run into tough choices. In this blog, we look at the dilemma: explore or exploit?
Jornt van Dijk
Two and a half years ago, B2B marketer Serra joined MakerLab. We speak with her about how MakerLab's approach and the expertise of its experiment designers have helped her grow as a marketer.
ALfB is growing rapidly, but where to? MakerLab teamed up with them and used an entirely new innovation methodology: the business design sprint.
You want to make an impact, but you notice that your innovations don't always have the effect you had hoped for. With our inspiring workshop "360° Value Thinking," we will help you to enhance your innovation power. Read more here.
A good prototype provides invaluable information during the development of a proposition. Experiment designer Mathijs explains the three commonly used and different variants.
The knowledge and skills you develop as an experiment designer are the key to a successful innovation journey. How is this innovation knowledge transferred and preserved within MakerLab? We asked Hunter.
'Proposition shaping' is how Karan Shah, Senior Innovation Lead at Nationale-Nederlanden (NN), describes the role experiment designer Mirte is playing in this large-scale project around data and sensors.
From eliminating learning disadvantages to creating sustainable plans that permanently improve the overall educational quality. What can we learn from this unique project? Read the interview here.
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