Blog

Fresh off the press

If you spend the whole day experimenting, you occasionally discover something new. And of course, we're happy to share that with you.

How AI is transforming research methods

12/8/2024

How can AI accelerate and deepen research? In this blog, Mathijs shares his experiences with AI-driven questionnaires and synthetic personas, and how these techniques yield valuable insights and surprising results.

Mathijs Terranea

Experiment designer

MakerLab and publisher VAN IN: the 8 lessons from VAN IN's in-house innovation programs

26/3/2024

MakerLab and VAN IN, the largest educational publisher in Belgium, have been successfully collaborating for nine years. What lessons have VAN IN's Vicky Adriaensen and Sander Goudswaard learned from innovating together?

Serra Alink

B2B Marketer

The human touch: the innovation energy of a Living Lab

14/2/2024

In a Living Lab, the seeds of impactful innovation are planted based on human interaction: the moment when Sander repeatedly feels the energy of innovation.

Sander Goudswaard

Partner

These are the 5 skills of a business designer - and what they can do for your business!

24/1/2024

What are the superpowers that assure us at MakerLab: this person exactly knows what our clients need? We asked 'our' business designer Timo.

Serra Alink

B2B Marketer

Get it done! The power of the coach in an innovation program

9/1/2024

Six groups of enthusiastic young people from the insurance industry worked on their proposition under the guidance of a MakerLab coach during the Youth Innovation Program (JIP). The role of the coach is crucial to success. Jornt and Jesse explain why.

Serra Alink

B2B Marketer

Innovation dilemmas: mouse vs elephant

13/11/2023

In this blog, Evelien discusses the pros and cons of a small or large innovation budget: is bigger always better?

Evelien Veldhuijzen

Lead Innovation Design

Innovation dilemmas: internal vs external focus

23/10/2023

Internal or external innovation focus, how do you decide what's best for your goals? Evelien tells us more in this second part in the series on innovation dilemmas.

Evelien Veldhuijzen

Lead Innovation Design

Hacking Health Amsterdam: 3 days, 13 solutions

14/8/2023

This year, our experiment designers are once again coaching the teams from good idea to prototype at Hacking Health. Marketeer Serra is a participant during this anniversary edition and is experiencing firsthand how a hackathon unfolds.

Serra Alink

B2B Marketer

Innovation dilemmas: Exploring versus exploiting

31/7/2023

A strong innovation strategy helps you find the right path to successful new products or services. But in doing so, you sometimes run into tough choices. In this blog, we look at the dilemma: explore or exploit?

Jornt van Dijk

Experiment Designer

Marketing at MakerLab requires an innovative mindset

11/7/2023

Two and a half years ago, B2B marketer Serra joined MakerLab. We speak with her about how MakerLab's approach and the expertise of its experiment designers have helped her grow as a marketer.

Serra Alink

B2B Marketer

The business design sprint: a new innovation method developed by MakerLab for ALfB

23/5/2023

ALfB is growing rapidly, but where to? MakerLab teamed up with them and used an entirely new innovation methodology: the business design sprint.

Serra Alink

B2B Marketer

Time for innovation?

Sander Goudswaard

Partner MakerLab

+31 6 41 36 81 66

sander@makerlab.nl

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