Duchenne Parent Project
How we helped a charity with better engagement
Qualitative research
Data analysis
Developing personas
Ideation session
The challenge
How do we ensure that more patients start sharing their data on the Duchenne Parent Project platform?
The approach
To answer this question, we first examined whether the needs of the target audience aligned with the functionalities of the platform. We did this by conducting eight semi-structured in-depth interviews with Duchenne families.
It emerged from this that data and information about the disease are quite fragmented. Medical data is primarily held by doctors, hospitals, and the Duchenne Parent Project, while practical information can be found in the Facebook group. Another conclusion is that people are willing to participate in research, but only if its value is clear. Contrary to the client's expectations, Duchenne families expressed a desire to look ahead to the next phases and see how they are doing in comparison to others.
In an extensive brainstorming session, we devised how to translate these insights into concrete solutions. For example, providing links to the data platform to answer questions in the Facebook group. Another solution is to immediately show people why a section they have completed is relevant to them. By making predictions based on the data provided, Duchenne families have a better understanding of what to expect. These solutions enhance engagement, and the Duchenne Parent Project is now implementing them step by step.
The impact
Six actionable ideas To increase engagement with the platform
Insight into the user base
Concrete picture Of changing information needs over time
Introduction with a 'how to' learn quickly from your target audience
Also improve the engagement of your product?
'It brought us a lot of valuable insights. Sometimes surprising ones too. For instance, Duchenne families wanting to see how they compare to others. I didn't expect that.'
Elizabeth Vroom
Director and founder Duchenne Parent Project
Time for innovation?
Sander Goudswaard
Partner MakerLab
+31 6 41 36 81 66
sander@makerlab.nl