BNNVARA

BNNVARA has the ambition to help Gen Z feel heard by their parents or caregivers when it comes to topics of societal importance. Successfully, a conversation starter has been created in the form of the game "Oordeel". The game utilizes smartphones and audio files.

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However, there was still no connection between the game and a program title. Therefore, BNNVARA wanted to create a second, more robust version of the prototype in order to learn on a larger scale where that match could potentially be. MakerLab was asked to assist in designing and implementing this experiment.

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We followed the approach of the Concept Accelerator. After a kick-off meeting in which we discussed the context of the game in detail with BNNVARA, we elaborated on the necessary game details in a blueprint. We also designed the specifics of the experiment: what do we want to learn, how will we measure it, and what does that mean for our approach? We recruited respondents via Instagram and tested the game.

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The result

• A truly good prototype: solid, well-programmed, with a functional scoring system, visually appealing, and professional.
• The right insights to further develop the game and connect it to the right title.

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You can find more background information about this project in ourinterview with Maartje van Beuningen, Innovation Strategist at BNNVARA.

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