Approach
This is how we do it
We don't believe in innovating just for the sake of innovation. Innovation is a means, not an end. We believe in solutions. Creative, conceptual, but always tangible. And to find those solutions, we follow the well-thought-out process of experiment design. Our approach in three steps.
Our framework
Identifying opportunities
How do we do that? Through qualitative research. Packed with descriptive information that allows us to delve deeply into the subjects that truly matter. This way, we map out trends and collectively determine which of those trends will have an impact on the market.
Validating concepts
Of course, every challenge comes with risks. But going all-in on something without knowing if you're on the right path? That's really outdated. In our approach, we invest just the right amount of energy in validating your concept. Not too much, but certainly not too little.
Building business models
You have a concept that works. That's a good start, but you're not there yet. Does it also work in the real world? In this phase, we are examining the business impact of your concept. So that you can be sure it also delivers.
Time for innovation?
Sander Goudswaard
Partner MakerLab
+31 6 41 36 81 66
sander@makerlab.nl
