Identifying opportunities
We are pioneers from the very beginning
Have you just spent two years working on a software solution, only to find that it doesn't solve any problems at all? Good news: you can avoid that, with the help of experiment design. We start with thorough market research, expert insights, trend analysis and audience research. And then identify opportunities and tightly map problems. On a voyage of discovery.
We fully immerse ourselves in empathy.
We are looking for stories, experiences, and behaviors of real people. Because you can design a car insurance for an 18-year-old; if their parents are the ones taking it out, then you're looking in the wrong direction. Through high-quality customer and market research, we quickly identify the relevant topics. This way, we map out trends and insights and together, we determine where the focus should be.
From opportunity to concept
The transition from chance to a concrete concept may sound simple, but it's not. It requires creativity, structure, and an open mind. Like suddenly realizing that you can direct the flow of visitors at the Huishoudbeurs (a Dutch consumer event) with win-action promotions in an app. Or that as an energy provider, you might be able to assist with Wi-Fi issues.
Kill your darlings with metrics
How large is the market? Is your concept sufficiently distinctive? What is the market value? Are there potential partners? And which target groups are we addressing? If you do have to kill darlings, do it properly. We provide enough metrics to make the right choice. What remains are rock-solid propositions, ready for the validation process.
Learn more about our approach
Identifying opportunities
Validating concepts
Building business models
Time for innovation?
Sander Goudswaard
Partner MakerLab
+31 6 41 36 81 66
sander@makerlab.nl
