Living Labs

Imagine: as an innovator, you are dealing with a physical location where people interact with each other and with your product or service. Think of a train station, airport, hospital, secondary school, care home, or event venue.

Your task is to bring about a positive change in this specific place. For instance, offering train passengers the option to check in and out using their bank card instead of their travel card. Or helping lung patients to start using digital healthcare, making it easier and quicker for them to use it at home. Or supporting students with a learning backlog.

In such cases, you opt for 'participatory innovation' in a Living Lab.

By researching and experimenting in the everyday environment, you engage directly with the people who matter to you. You learn about the how and why of their experiences. This way, you lay the foundation for potentially large-scale adjustments on a small scale.